Pinkwashing (LGBT rights)

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{{#if:Pinkwatching Israel<ref>About us, Pinkwatching Israel</ref>|
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Anti-pinkwashing activist.

Pinkwashing involves using marketing tactics to hide homophobia and downplay acts, norms and legislation that uphold heteronormativity and cisnormativity and generally harm queer people as well as using political spin to shed light on small token acts of queer acceptance in order to detract from other violations of human rights.<ref>What's pinkwashing?, No Pinkwashing</ref><ref>Pinkwash, Greenwash, Hogwash: Ali Abunimah on Israel’s use of sex and marketing to distract from apartheid, by Ali Abunimah</ref>

In a similar manner to the other meaning of pinkwashing, the LGBT movement and queer voices, are appropriated in order to further political goals and divert attention away from humanitarian crises. Specifically, "queer voices from Israel and Palestine and the gay rights struggle to distract from and normalize the numerous human rights and international law violations and the colonial and apartheid policies that the Israeli State has established on the ground.<ref>(In)Equality Forum 2012 – The Year’s Biggest Pinkwashing Event – Take Action, by Palestinian Queers for BDS</ref>

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